Download PDF Why Now Is The Time To Crush It! Cash In On Your Passion by Gary Vaynerchuk

Sinopsis

How badly do you want to crush it? Is it an all-consuming feeling? Do you stay awake at night, your brain swimming with ideas and dreams? Are you willing to do whatever it takes for the chance to live entirely on your own terms? If so, you’re lucky. You’re lucky because you live in an age of unmatched opportunity for anyone with enough hustle, patience, and big dreams. I should know, since that’s all I had to work with.

Three years ago I was an anomaly, a guy with very limited technology skills who used social media sites like Facebook and Twitter and Tumblr to build a highly fulfilling and profitable personal brand. Back then, a lot of people were unwilling to accept that the business world—that society—was changing, and if I had tried to tell you that you could build a business that creates wealth and the most happiness you’ve ever known with nothing more than passion and a willingness to work your face off, you might not have believed me. Now, though, the opportunities are endless—I don’t think enough people have yet grasped just how much society and business and even the Internet have changed—and my story is about to become a lot less unusual. If you want it badly enough, it can become your story, in a lot less time and for a lot less money.

Here’s how fast change has taken hold: I helped take my dad’s local liquor store, Shopper’s Discount Liquors, and blew it up from four million dollars to fifty million dollars in eight years (1998–2005). I’m proud of that. But aside from a ton of hard work, it took millions of dollars in advertising with the New York Times, Wine Spectator, and other publications as well as radio stations and local TV. Compare that with when I started building my personal brand in February 2006—to this day it has cost me far less in money (less than $15,000) than in sweat, and I’m having more fun than I’ve ever had in my life. You’ve got sweat, right? You may not have connections, or an education, or wealth, but with enough passion and sweat, you can make anything happen.

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