Architects play a pivotal role in the delivery of value to their clients, building users and community alike. The unique value architects add to their clients’ lives and businesses is grounded in an ability to deliver something that their competitors cannot: design vision. Design ability is, however, not enough in a highly competitive market as clients seek suppliers who can provide a professionally managed service, effectively and quickly. This means that architectural practices need to constantly monitor the business environment in which they operate and continually improve the way in which they approach the business of design. Design management plays a crucial role in this regard, helping professional design offices to deliver a consistent level of service, which in turn helps the business to secure a continual flow of finance, return a profit on its projects and provide a platform for creating great architecture. However, there may be some doubts in the minds of architects as to the true value of management to their profession. Therefore, this introductory chapter seeks
to explain why management and design management is so important to the modern architectural business. This helps to provide some context to the chapters that follow.
Content
- Why management?
- Why design management?
- The role of the design manager
- Taking on the role
- Scope of the book
- Part One : Managing Creative Projects
- Chapter Two : The Business of Projects
- Understanding projects
- Quality
- Time control
- Cost control
- Design control
- Assessing value and risk
- Procurement and influence
- Interaction within projects
- Project frameworks
- The project-to-office interface
- Chapter Three : Establishing the System Architecture
- Starting as you mean to go on
- Team assembly
- Selection criteria
- Communicating to achieve objectives
- Managing meetings effectively
- The project-to-office interface
- Chapter Four : Exploring Client Value
- Understanding the briefing phase
- Approaches to briefing
- Understanding the client
- Establishing value parameters
- The written brief
- Reviewing the brief
- The project-to-office interface
- Chapter Five : Creating Design Value
- Collaborative design
- Detailing the design
- Design conversations
- Design critiques, charettes and reviews
- Programming and coordinating design work
- Approvals and compliance
- Coordination of production information
- The project-to-office interface
- Chapter Six : Realising Design Value
- Getting involved
- Working with the contractor’s design manager
- Programming
- Interaction during construction
- Misunderstanding and conflict
- Requests for information and design changes
- Closing out projects
- The project-to-office interface
- Chapter Seven : Evaluation and Learning
- Lifelong learning
- Learning from projects
- Learning from the product
- Evidence-based learning
- Reflection in action
- Action research and learning
- The project-to-office interface
- Part Two : Managing Creative Organisations
- Chapter Eight : The Business of Architecture
- Architectural practice
- The professional service firm
- Clients and the market for services
- Management of the business
- Market analysis
- The office-to-project interface
- Chapter Nine : Managing Creative People
- Getting the balance correct
- Office culture
- Psychological wellbeing
- Recruitment and retention
- Skills development
- The office-to-project interface
- Chapter Ten : Managing the Design Studio
- A creative space
- The project portfolio
- The design manager’s role
- Models of design management
- The traditional model
- The sequential model
- Managing design effort
- Identifying good habits and eliminating inefficiencies
- The office-to-project interface
- Chapter Eleven : Communication, Knowledge Sharing and Information
- Management
- Communication within the office
- Communication with other organisations
- Effective communication strategies
- Knowledge retention and sharing
- Information management
- Preparation of information
- Implementing an IT strategy
- The office-to-project interface
- Chapter Twelve : Financial Management
- Cash flow and profitability
- Sources of income
- Fee bidding and negotiation
- Invoicing and cash flow
- Controlling expenditure
- Financial monitoring and evaluation
- Crisis management
- The office-to-project interface
- Chapter Thirteen : Attracting and Retaining Clients
- Promoting a brand image
- The client’s perspective
- The architect’s perspective
- Communicating with clients
- Promotional tools
- Architects’ signboards
- Managing marketing activities
- The office-to-project interface
- Further Reading
- Architectural Management
- Design Management
- Practice Management
- Project Management
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