Designing Apps for Success Developing Consistent App Design Practices by Matthew David and Chris Murman

Sinopsis

Mobility is no longer a fad. The reach of mobile technology is greater than that of any other technology. This was seen clearly when the popular mobile game Temple Run 2 was released: it hit 6 million downloads in 24 hours.

It is often said that Apple launched the new mobile ecosystem with the launch of the iPhone. It didn’t. It was the launch of the iTunes App Store that changed the world. Apple introduced a way to download an app with one click and have it running on your smartphone. Apple made installing software as easy as buying a song or changing the channel on your TV. The concept changed how people installed software. So far, Apple has seen more than 50 billion apps downloaded.

As was expected, competitors quickly came to market with their own smartphone products. The leader is now Google, with its Android operating system. Today, close to 80 percent of all smartphones sold worldwide run Android. That is an impressive number. What is more impressive is that Google has now activated more than 1 billion Android devices. To put that in context, the number of Android phone being activated by Google is now three times the number of personal computers sold. If you now include the number of devices running Apple’s mobile operating system (iOS), you have 1.6 billion devices; that is more than the total number of computers being used worldwide.

The launch of the smartphone is only phase one of the mobile revolution. Phase two came with the launch of the iPad, in 2010. Tablets immediately caught on in businesses. The price of iPads, however, kept them out of the hands of most consumers. This changed when fi rst Amazon with the Kindle Fire and then Google with the Nexus 7 released seven-inch tablets selling for less than $200. Today, you can buy a tablet for as low as $159.

Mobility continues to evolve. Wearable devices, such as the Samsung Gear smartwatch and Google’s Glass, clearly show that smart devices can become fashion accessories. The auto industry is also engaging with mobile devices. Smart vehicles, such as GM’s OnStar system, now come loaded with apps that run from the in-car console.

Content

1. Putting Apps to Work
2. Designing Your App
3. Defining Your App Creation Team
4. Creating Apps with Adobe PhoneGap
5. Leveraging ActionScript to Build Native Apps
6. Developing Apps with Zero-Code Tools
7. Challenges and Successes of Native iOS Development
8. Developing for Android
9. The Dark Horse—Windows 8
10. Publishing to App Stores
11. Making Money from Apps
12. Promoting Your Apps
13. Future-Proofi ng Your Apps—It’s Going to Be a Bumpy Ride

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