Sinopsis
This book is partly a sequel and partly a prequel to my
previous book, Future Files. It’s about work, education, time and
space, books, baths, sleep, music, and other things that influence our thinking.
It’s also about how something as physical, finite, and flimsy as a 1.5kg box
of proteins and carbohydrates can generate something as infinite and valuable as
an idea. Most of all, it’s a book of concepts and conversation starters, with
10 key trends as the unifying force, including what I call constant partial
stupidity, digital isolation, and a return to the real. It delves into the
implications of living in a digital age.
Cellphones, computers, and iPods have become a central feature
of everyday life in hundreds of millions of households, offices, and schools
around the world. Children as young as 5 spend an average of six hours every day
in front of some kind of screen, teenagers and many adults probably more. In the US, for example,
adults were spending double the amount of time online in 2009 as they were
in 2005. In Europe, the
amount of time adults were online grew by around a third over the same time;
in the UK, nonworking
women are passing almost half their leisure time online, and the average person spends 45 percent
of their waking hours on media and communication. Or there’s the finding in 2010
that 8–18 year olds in the US spend an average of 11 hours a day in front of a
screen, be it a television, a computer, a cellphone, an iPod, or two or more
simultaneously.
We are increasingly communicating via text message and email
rather than face to face, we have hundreds of online “friends†yet we may
not know the people next door, and the first place we look for information is
Google.
This technological ubiquity and electronic flood
are resulting in significant shifts in both attitudes and behavior, which is
what this book sets out to explore. It’s about how the digital era is changing
our minds—about what’s happening now, and what comes next.
But can something as seemingly innocent as a cellphone or a
Google search really change the way people think and act? This is a very
important question. It is also one that is actively engaging the minds of a
number of eminent scientists, particularly those who study the physiology of the
brain, because implicit in the question is the thought that the digital age may
be changing our brains too.
Michael Merzenich is a pioneering neuroscientist who discovered
through experiments that the human brain is “plasticâ€: it responds to any
new stimulus or experience. Our thinking is therefore framed by the tools we
choose to use. This has always been the case, but we have had millennia to
consider the consequences. Arguably, this has now changed, and Merzenich has
argued that the internet has the power to lead to fundamental change in our
brain, leading it to be “massively remodeled.†We are already so connected
through digital networks that a culture of rapid response has developed. We are
currently so continually available that we have left ourselves no time to think
properly about what we are doing. We have now become so obsessed with asking
whether something can be done that we leave little or no time to
consider whether it should be done.
For example, according to Professor Susan Greenfield, a brain
researcher at the University of Oxford, when kids do something they like, such
as playing an electronic game, the brain receives a blast of dopamine in the
prefrontal cortex. However, if too much dopamine is produced—if they play
too often—the parts of the prefrontal cortex associated with reasoning can be
compromised. Electronic euphoria thus creates fewer possibilities and less
opportunity to develop an original mind.
The digital era is chipping away at our ability to concentrate
too. The quality of our thinking and ultimately of our decisions is
suffering. Digital devices are turning us into a society of scatter brains. If
any piece of information can be recalled at the click of a mouse, why bother to
learn anything? We are becoming Google-eyed, scrolling through our days without
thinking deeply about what we are really doing or where we are really going.
Reading on a computer screen is fast and is suited to foraging
for facts. In contrast, reading on paper is reflective and is better suited to
trying to understand an overall argument or concept. Both forms of
reading—both forms of technology—ought to be able to live alongside each
other. Since digital books are becoming instantly available and inexpensive,
there is a danger that we will start to view them as just another disposable
product, something to be consumed quickly and then thrown away. But if we keep
the words and throw away the physical books, we are losing something of great
significance, because physical books engage our senses in ways that digital
artifacts do not. Reading a physical book is a highly tactile experience that
delivers a sense of progression, and printed books give physical and
metaphorical weight to the reading experience.
Furthermore, our attention and our relationships are getting
atomized. We are connected globally, but our local relationships are becoming
wafer thin and ephemeral. We are in danger of developing a society that is
globally connected and collaborative, but one that is also impatient, isolated,
and detached from reality. A society that has plenty of answers but very few
good questions. A society composed of individuals who are unable to think by
themselves in the real world.
It is the right kind of thinking—what I call deep
thinking—that makes us uniquely human. This is the type of thinking that is
associated with new ideas that move the world forward. It is the type of
thinking that is inherent in strategic planning, scientific discovery, and
artistic invention. It is thinking that is rigorous, focused,
deliberate, considered, independent, original, imaginative, broad, wide, calm, relaxed, attentive,
contemplative, and reflective, where the flow of information is limited
and the medium matters—what you might call “slow flow.†It is not shallow,
narrow, hurried, cursory, fractured, or distracted.
But deep thinking like this can’t be done in a hurry or an
environment full of interruptions or hyperlinks. It can’t be done in 140
characters. It can’t be done when you’re in multitasking mayhem. What
happens to the quality of our thinking when we never truly sit still or
completely switch off? Modern life is indeed changing the quality of our
thinking, but perhaps the clarity to see this only comes with a certain distance
or detachment—like when you are sitting quietly to read a book, for
instance.
You might think that none of this really matters; but it does.
The knowledge revolution has replaced human brawn with human brains as the
primary tool of economic production. Intellectual capital—the product of human
minds—is now what matters most. And we are on the cusp of another revolution,
too. In the future, our minds will compete with smart machines for employment
and even affection. Machines are becoming adept at matching stored knowledge to
patterns of human behavior, so we are shifting from a world where people are
paid to accumulate and distribute fixed information to a fluid innovation
economy, where people will be rewarded for being conceptual thinkers. Yet this
is the type of thinking that is currently under attack.
So how should we as individuals and organizations be dealing
with our changing way of thinking? How can we harness the potential of the
digital age while minimizing its downsides? That’s what this book is
about.
We need to do a little less and think a little more. We need to
slow down—not all the time, but occasionally. We need to stop confusing
movement with progress and get away from the idea that all communication and
decision making have to be done instantly.
Try as I might, I find it difficult not to be
sucked into the vortex of change. To me it feels as if time itself is being
compressed. Having even an hour during the day just to think or write,
uninterrupted, is becoming a luxury, mainly due to digital technology. I never
quite feel as though I am in control, and when I do get a chance to think I
usually end up mentally commuting back to an era when things were simpler and
more certain.
A study by the University of California (San Diego) has found
that in 2008 the
average person’s daily intake of information was 300 percent greater than
in 1960. I don’t know about the exact percentage, but I am certainly faced
with an avalanche of information every day and I’m on a digital diet of
continual deletion. But like any slimming diet it’s difficult to stick to for
long, so the digital binging goes on and the megabytes keep building up. And
while the vast amount of information at our disposal gives us all the appearance
of being more intelligent, we’re making more and more silly mistakes, what I
term constant partial stupidity.
I can read newspapers and websites from all over the world, at a
time and a place of my choosing, and I can communicate with their authors, too.
But I miss old-fashioned conversations and serendipitous encounters. Even when I
do see people, the chances are that our chat will be fleeting or else the
pudding of chilled berries will be interrupted by Apples and BlackBerries, at
which point any interesting ideas will be frozen out.
But enough about me—over to you. Why, in an age of too much
information and too little time, should you read this book?
Whether you want to find out about the benefits of boredom,
mental privacy, the rise of the screenager, the sex life of ideas, or how
digital objects and environments are changing our minds, you’ll find
thought-provoking discussion and practical suggestions about what’s happening
and what we can do about it. This is a book for anyone who’s curious about
rethinking their thinking or about unleashing the extraordinary creative
potential of the human mind.
Content
- HOW THE DIGITAL ERA IS CHANGING OUR MINDS
- The Rise of the Screenager
- Pre-Teens: An Apple for Every Teacher
- WHY THIS MATTERS
- Thinking About Thinking
- The Sex Life of Ideas
- Thinking Spaces
- WHAT WE CAN DO ABOUT IT
- How to Clear a Blocked Brain
- Future Minds
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